Imparja will deliver information and communication services to the community, while promoting indigenous culture and values, with a continued commitment to our stakeholders and the development of our employees.
As a major initiative Imparja will continually ensure that all of its activities positively promote Aboriginal culture and values.
Imparja is a private, fully commercial television company registered in the Northern Territory. It is unique in Australia and the world, being totally owned and controlled by Northern Territory and South Australian Aboriginal shareholders, who have never requested nor received a dividend, preferring to invest any profit back into the development of the company.
Imparja (pronounced IM-PAR-JA) is the anglicised spelling and pronunciation of the word Impatye, meaning tracks or footprints in the Arrernte language. Arrernte (pronounced AH-RUNTA) is the traditional tribe and language of the Alice Springs region.
Imparja’s first test program was telecast on January 2, 1988, bringing a delighted Alice Springs population the Australia versus Sri Lanka Test Cricket. Two weeks later on January 15th the official opening of Imparja Television by the Minister for Communications, the Hon Ralph Willis MP and Warren Snowdon MP, member for the Northern Territory, took place at 14 Leichhardt Terrace, the head office of Imparja.
Broadcasting live via retransmission sites at Ceduna, Coober Pedy, Leigh Creek and Woomera in South Australia; Alice Springs, Tennant Creek, Katherine and Bathurst Island in the Northern Territory, Imparja reached a total audience of sixty-two thousand people.
By 1993, Imparja’s viewing audience had grown to 125,000 people, and five successful years of broadcasting were celebrated.
In 1995, Imparja Television received the Telstra Indigenous Business Award for Business of the Year. Also in this year the satellite signal moved from the A series to the B series satellite and the Imparja licence was renewed.
At the close of its first decade, Imparja was at the leading edge of broadcasting and moving to digital satellite technology on the "Aurora" platform with the signing of an agreement with OPTUS.
Imparja Television plays a central role in the region and in the town of Alice Springs today. Over 50 people are employed full-time at the station, most recruited locally.
In May 2008 we moved into our new brand new $9million purpose built digital station.
Our talented commercial production unit produces high quality advertisements for the businesses of central and remote Australia to enable them to promote their services and products.
As well as indigenous and locally produced programs, Imparja purchases its programming from the Nine Network. The Nine brand is one of the strongest and most recognisable in the country, and access to this brand will continue to boost the progress of the station. Imparja is broadcast to an audience of over 430,000 people.
Through our access to digital satellite capacity, Imparja also broadcasts a second channel, NITV (National Indigenous TV).
Imparja is supported by the Australian Government through the Indigenous Broadcasting Program of the Department of Broadband, Communications and the Digital Economy.
As part of this funding Imparja manages the satellite service for NITV as well as 10 indigenous radio stations which are uplinked for our Alice Springs operation. All of these services sit within the Imparja social platform, which sees the company, with some assistance of the Federal Government, deliver in excess of $3 million of benefit to the community and indigenous organizations on an annual basis.
Intensive planning is underway for the predicted legislative changes for a move to digital broadcasting in remote and regional areas of Australia.
Imparja is looking forward to a positive future with growth and opportunities. It remains a blueprint for Aboriginal self-determination and fully supports the reconciliation process.